Customer Centricity in New Product Development: Radical Customer Orientation as the Key to High-potential Innovations
Ute Rademacher
The pressure on companies to innovate is increasing. Market conditions are becoming more volatile. The number of competitors is increasing. New business models are upsetting old structures. And customers are increasingly well informed and digitally connected. Only offers that provide comprehensible and credible solutions for a company's own pain points can prevail.
Categorías:
Año:
2023
Editorial:
Springer
Idioma:
english
Páginas:
47
ISBN 10:
3662676966
ISBN 13:
9783662676967
Archivo:
PDF, 1.24 MB
IPFS:
,
english, 2023